7 Myths of Configurators

I have just published a white paper, "7 Myths of Configurators," that is available at www.valent-group.com/Resources.html . This paper focuses on the misconceptions associated with customer-facing configurators that lead to less-than successful deployments. It also discusses some of the methods to avoid these mistakes.

The 7 Myths are:
1. A Configurator Is a Strategy
2. The Primary Justification of a Configurator is Increased Sales
3. Who the Sales Force Is Doesn't Matter
4. Customers Want to Choose From Every Possible Option the Company Offers
5. Engineering or Configuring - Who Cares?
6. If It's Technically Possible, Build It Into the Configurator
7. A Configurator Is an End-to-End Business System

I invite you to review this paper and offer your comments, criticisms, and own experiences.